The challenge
The company was competing for mindshare in a crowded, technical category where a rival held roughly 63.8% share of voice. Authority had to be built across media, search, social and AI-generated answers simultaneously, rankings alone weren't a sufficient measure of visibility.
What we did
- Ran a media programme targeting 6 articles and 3 interviews, delivering 16 pieces of coverage against a nine-placement target, 178% of target.
- Built search authority to 20,302 backlinks with +10.2% bi-weekly growth.
- Drove demand generation to 114 new MQLs at 3.3% CTR, 2,138 engaged sessions and 5,290 total sessions, lifting average conversion rate to 4.7% (+45.3% bi-weekly).
- Layered LinkedIn Ads (84 AI, 53 CVs, 14 AMRs, 151 clicks, +33.5% bi-weekly) and tracked GEO visibility inside generative search.
The results
- Share of voice reached 29.6%.
- LinkedIn followers reached 12.3K, up 10%, with X audience at 1.1K.
- Traffic share hit 36%.
- Widened visibility from rankings and followers to category mindshare across search, social, media and AI answers.