The challenge
At the start of the engagement, 98.7% of organic visits came from branded searches. Growth was capped by how many people already knew the name. The company needed non-branded demand from buyers searching on battery technology terms, with an agreed target of a 30% non-branded uplift in six months.
What we did
- Keyword clustering across the competitive battery technology landscape, mapped to commercial intent rather than volume.
- Content hub development so each cluster had an authoritative destination instead of scattered posts.
- Technical optimisation to fix crawl and relevance issues that kept pages surfacing deep in the results for low-value queries.
- Backlink recovery and digital PR, taking the profile past 20,000 referring links and 119 pieces of media coverage.
- LinkedIn text and brand placements to buy category-level visibility at a £0.15 CPM.
The results
- Organic traffic up 130% and non-branded organic traffic up 250%, over eight times the six-month target, in half the time.
- 14+ new top-3 rankings on competitive battery technology terms.
- Search Console clicks up 49%.
- Click-through rate up from 3.3% to 5.5%.
- Average position improved from 27.1 to 9.6: page three to page one.
- Impressions eased 9%, the trade you want: fewer irrelevant impressions, far more commercial clicks.
- Leads up 130%.
- Sessions up 41%, engaged sessions up 34%, new users up 30%.
- £120M in pipeline tracked through HubSpot.
- Share of voice at 43% in the competitive set, up from 29.6%, past the 34% target.
- AI share of voice at 8% of relevant LLM responses.
- LinkedIn followers up 41%.
- Paid: £5,130.06 in spend produced 34.2 million impressions at a £0.15 CPM and 1,082 conversions at a £4.74 CPC, against the £25 to £60+ CPM typical of B2B sponsored content.
“I have had the pleasure of working with Loukas at LDS Digital for several months now, and I can confidently say he is one of the most exceptional digital marketing partners I have collaborated with in my career. What sets LDS apart is their unique combination of strategic thinking and tactical execution. He consistently demonstrates a proactive approach to campaign management, often identifying opportunities and potential challenges before they become apparent to others. Loukas is genuinely results-driven in everything he does. He doesn't just implement campaigns; he obsesses over performance metrics and continuously optimises to drive meaningful business outcomes. His analytical mindset ensures that every decision is backed by data, and he has an impressive ability to translate complex analytics into actionable insights that drive real growth.”