The challenge
The reputation existed, the distribution system didn't. Positioning failed to explain why the market should listen, content didn't build awareness through to conversion, and growing trust had no commercial destination.
What we did
- Phase 1: clarified market position, audience, differentiation, narrative and profile architecture.
- Phase 2: growth content, industry commentary, market insight, shareable frameworks and contrarian perspectives.
- Phase 3: authority content, deep expertise, operating lessons and proprietary frameworks.
- Phase 4: conversion, lead magnets, newsletter pathways, strategic CTAs and nurture systems.
The results
- 11,276 impressions in seven days, up 953.9%.
- 10.5x the previous comparable level of visibility.
- 1,083 profile viewers across 90 days.
- +70% week on week profile view growth.
- SSI reached 70/100, ranking top 1% in both industry and network.
“I've worked with several marketing agencies, but the positioning work Lukas delivered was on another level. He asked the right questions and helped me communicate what I do in a much simpler way.”