The challenge
Previous personal-brand activity failed to compound, required too much personal involvement, produced inconsistent messaging and struggled to accommodate multiple businesses and advisory roles without confusing the audience.
What we did
- Made the individual the category: experience, worldview and operating principles became the common thread across every venture.
- Delivered executive positioning, audience segmentation, profile optimisation, content pillars and tone-of-voice guidelines.
- Ran end-to-end production, publishing, community engagement and performance reporting so projects could enter and leave the narrative without weakening the brand.
The results
- 83,746 impressions in 28 days.
- 53,224 members reached in the same window.
- 63.6% reach to impression ratio.
- Consistent authority built with minimal operational involvement.
“Working with LDS Digital feels like having a marketing strategist inside the business. They understand what we're trying to achieve commercially and build the marketing around that.”