The challenge
SEO growth looks completely different depending on where a site starts. A new domain with no history can't be treated like an enterprise site already generating millions of visits, yet both need visibility on the searches capable of influencing revenue.
What we did
- Growth-stage site: expanded the range of commercially relevant searches it could compete for, taking clicks from 582 to 4,620 (+694%) and impressions from 15.7K to 156K (+894%) in three months.
- Six-month programme on another domain: clicks 8,390 → 13,000 (+55%), impressions 570K → 1.2M (+111%).
- New website launched from a zero baseline: 6,980 organic clicks and 940,000 impressions within six months.
- Further accounts: +245% clicks and +504% impressions year on year; +1,635% impressions (6,340 → 110,000) as keyword visibility expanded.
The results
- 11.9M organic clicks and 438M impressions over 16 months at enterprise scale.
- 2.7% CTR and 20.8 average position on that account.
- 57.7K vs 35.6K clicks, up 62%, with CTR from 1.5% to 2.1%.
- 39.8K vs 28.1K clicks, up 42%, with average position from 27.1 to 24.1.
- 17.2K vs 15.4K clicks, up 12%, and 656K vs 487K impressions, up 35%.
- 35.1K vs 23.1K clicks, up 52%, with position from 32.3 to 27.2.
- 20.3K vs 15.3K clicks, up 33%.