The challenge
A new name with no brand recognition, no trust signals, and a crowded market of stores that all look the same. The task was to build a brand people buy from repeatedly, not just a shop that converts cold clicks.
What we did
- Made content the centre of the strategy, building a library around the craft, materials and lifestyle.
- Ran a multi-channel plan with defined roles: Meta for awareness and retargeting, Google Ads for traffic, email for direct and repeat sales.
- Expanded onto Etsy, Amazon and eBay, where the first sales landed within two days without any ad spend.
The results
- Sales up 200%.
- 1,000 sales a month held for six consecutive months, proof the growth was sustainable rather than a spike.
- Became a recognised authority in its niche.
- Content and channels kept working after the engagement concluded.