The challenge
Most LinkedIn programmes optimise for posting consistency. The objective was a system that grew visibility while strengthening the profile's ability to start relevant B2B conversations.
What we did
- Built organic content for distribution and authority, not cadence, one post reached 53,224 members with 83,746 impressions, 316 reactions, 30 comments, 234 profile views and 7 new followers.
- Compounded seven-day visibility to 11,276 impressions, +953.9%, while 1,083 people viewed the profile across 90 days and profile views grew 70% week on week.
- Layered LinkedIn Ads on top: 40,515 impressions and 118 clicks from £64.22 at £0.54 CPC and £1.59 CPM, plus an engagement campaign delivering 164,163 impressions from £4.50 at £1.50 cost per result.
- Ran outbound off the back of the visibility: 137 connection requests, 85 accepted (62.0%), and 146 messages producing 45 replies (30.8%).
The results
- SSI reached 70/100, top 1% in industry and top 1% in network.
- 1.3K audience reached with +377 audience growth in a wider period.
- 626 engagements, up 401%.
- 20.5K impressions, up 399%.
- Content, ads, engagement and outbound form one chain: content, recognition, profile visit, connection, conversation, pipeline.