The challenge
Two powerful positioning assets sat idle: relatability, because the founder shared her customers' experiences, and credibility, because she had built a commercially successful consumer company.
What we did
- Founder documentation: day-to-day experiences, wins, challenges, decisions and behind-the-scenes insight.
- Made the profile personality-led rather than corporate.
- Layered commercial insight on e-commerce, growth and brand-building to create both familiarity and authority.
The results
- 1,183,746 impressions in 90 days.
- 1,153,224 members reached.
- 11,316 reactions and 1,130 comments.
- 11,234 profile views.
“LDS Digital doesn't just post content. They understand positioning, sales and how content fits into the wider growth strategy. That has been the biggest difference for us.”