The challenge
The expertise existed; the system for packaging, distributing and capturing it didn't. Attention was never converted into conversations.
What we did
- Extracted founder knowledge into opinions, lessons, frameworks and repeatable processes.
- Packaged intellectual property into recognisable concepts the audience could associate with the founder.
- Built consistent distribution so authority and audience growth compounded.
- Built conversion loops routing attention into newsletter, lead magnets, profile CTAs and direct conversations.
The results
- A six figure B2B pipeline built from targeted outreach rather than volume.
- 137 targeted connections sent, 85 accepted, a 62.0% acceptance rate.
- 146 messages sent generating 45 replies, a 30.8% reply rate.
“Lukas helped us connect marketing with actual business outcomes. We now have a much clearer message, better content and more qualified conversations coming through LinkedIn.”