The challenge
Without positioning, visibility, consistency or an audience strategy, the people who could materially change the trajectory of the business were unlikely to ever discover the founder.
What we did
- Positioned the founder around building the company, industry insight, product innovation, sustainability and commercial lessons.
- Weighted the early content mix towards visibility, then shifted towards authority and conversion as awareness grew.
- Used familiarity to reduce perceived risk, making investor and partnership conversations easier to start.
The results
- 164,163 LinkedIn impressions.
- £1.50 cost per result.
- 83,746 impressions from a single organic post.
- 53,224 members reached and 234 profile views from that post.