The challenge
The business already had demand, thousands of people were entering the product ecosystem. More traffic alone wouldn't create efficient growth; the opportunity was in what happened after acquisition, across visitor, trial, customer and expansion.
What we did
- Optimised around revenue rather than traffic, evaluating campaigns on customer acquisition, conversion and customer value.
- Strengthened the trial acquisition engine to create the volume needed for meaningful customer growth.
- Improved trial-to-customer progression so marketing produced paying customers, not sign-ups.
- Built a second growth engine by converting the existing customer base into expansion revenue.
The results
- €156,152.22 total additional revenue in 30 days.
- 1,713 new customers generating €143,999.85.
- 363 account expansions adding a further €12,152.37.
- 5,208 new trials started in the same month.
- 2,076 monetisation events in a single month.