The challenge
Senior leaders posted rarely, leaned on corporate messaging and generated far less attention than their expertise justified. Enterprise customers were researching the company without its leadership reinforcing trust or category authority.
What we did
- Audited every participating executive across positioning, content, audience, role and commercial priorities.
- Gave each executive their own positioning, audience definition, content pillars, points of view and tone framework.
- Created role-specific content so technical leaders spoke to implementation and use cases while commercial leaders spoke to market direction and customer outcomes.
- Kept executive time to a monthly structured interview plus review and approval, with LDS Digital running everything else.
The results
- 582,000+ organic impressions in 28 days.
- 265,000 members reached with no paid distribution.
- Supported enterprise account engagement and buyer trust.
- Added event visibility, cross sell conversations and employer branding.
“Our engagement has improved massively. More importantly, the right people are engaging with the content and starting conversations with us.”