The challenge
Organic traffic had stalled at around 350 visitors a month and the category pages that mattered most were nowhere near page one for high-intent terms. Under the surface, slow pages, broken links and a poor mobile experience were costing sales, and key buying topics had no content at all.
What we did
- Fixed the foundations first: a full technical audit via Screaming Frog and Search Console, then cleared page speed, broken links and mobile usability blockers.
- Rebuilt the architecture into a logical hierarchy with proper internal linking.
- Prioritised high-intent, lower-competition long-tail terms tied to specific product categories using Ahrefs and SEMrush.
- Rewrote titles, metas, headers and body copy on product and category pages to rank and to convert.
The results
- Revenue doubled in three months.
- Organic traffic up 414%, from 350 to 1,800 visitors a month.
- Ranking keywords grew from 288 to 788.
- No new ad spend: growth came from search visibility on buying intent terms.
- Landing pages were built to convert the traffic, not just receive it.