The challenge
Little thought leadership, no founder positioning, no strategic network development and no narrative ownership, while the audience that mattered included major consumer brands, investors, private equity, venture capital and e-commerce operators.
What we did
- Positioning before posting: executive interviews, profile audit, competitor analysis and audience research.
- Defined the core narrative, audience, brand archetype, tone, content pillars and proof points.
- Balanced content across growth, authority and conversion objectives, with a calibrated paid layer.
The results
- 40,515 impressions and 118 clicks from £64.22 of paid spend.
- £0.54 average CPC and £1.59 average CPM.
- A separate engagement text test generated 164,163 impressions from £4.50 of spend.
- £1.50 cost per result on that test campaign.
“I am much clearer about what I offer and how I want people to see me. Instead of randomly posting, I now have an actual strategy behind my content.”