The challenge
Bridal Garden had a small online footprint in a market where brides research everything online before visiting anyone. Bigger bridal e-shops dominated the space, so the brand faced two problems: visibility and differentiation.
What we did
- Rebuilt the website: user-friendly, optimised for search from day one, and worth sending traffic to.
- Gave every channel one job, Facebook and Instagram for awareness and retargeting, Google and Bing for high-intent traffic, email for direct sales.
- Built the brand through content: guides, inspiration and expertise a generic e-shop can't match.
The results
- Attributed deals added £30,000 per month, a £30K MRR increase.
- Organic traffic up 1,202%.
- Social engagement up 734% in the exact audience that books.
- Ranked first in its category service in its area.
- For a business that books revenue months in advance, that growing pipeline is the outcome that matters.