The challenge
The site needed substantially more qualified search visibility and far more new users, without treating raw traffic as the finish line. Growth had to show up in acquisition and in conversion events, not just rankings.
What we did
- Built visibility around searches capable of bringing in qualified new users rather than volume terms.
- Grew the indexed, ranking footprint so more queries could surface the site.
- Improved click-through by tightening how listings presented against intent.
- Tracked key conversion events alongside sessions so acquisition growth stayed commercial.
The results
- 139K Search Console clicks, up 523%.
- 4.85M impressions, up 375%.
- Sessions reached 182K, up 173%, with 159K from organic search.
- New users hit 148K, up 199%.
- Page and screen views 241K, up 102%, and key events 5,492, up 31%.
- CTR up to 2.87%, a 31% gain, and average position improved 23% to 26.7.
- More visibility, more clicks, more users, more conversion events: the difference between ranking growth and commercial SEO.